Franchise Satisfaction Surveys
When running a franchise network it’s easy to listen to those franchisees who shout the loudest, rather than prioritise your resources based on what the overall network think.
Top franchisors, including four of the last five BFA Franchisor of the Year Winners (Autosmart, TaxAssist Accountants, Home Instead Senior Care and McDonald’s), run regular Franchise Satisfaction Benchmark surveys with Smith & Henderson.
How it works
We invite your existing franchisees to complete our confidential online Franchise Satisfaction Benchmark survey. We guarantee that franchisees’ responses will be anonymous, so they can provide honest feedback. On average 77% of franchisees complete the survey.
We use this feedback to help you benchmark your training and support against other franchisors, identify key priorities and over time, strengthen your relationships with franchisees and your support package.
Top franchisors, based on the feedback, are then shortlisted for the Best Franchise Awards
Evaluate the support from head office teams
Prioritise your resources based on objective data
Improve franchisee relationships and overall satisfaction
Include your independent survey findings in your franchise recruitment marketing
Be recognised in the Best Franchise Awards
What franchisors are saying
“In my opinion, any franchise not investing in this survey can only be either unaware of the valuable info it provides or not serious about improving their franchise..”Ian Christelow
“I have used S&H for a number of years now and it has proved to be one of the most useful tools for me to gauge franchisee satisfaction at a network level.”Lee Devenish
“This is the second time we have taken the Franchisee Satisfaction Survey. It has been a valuable tool for us to help us understand the needs of our franchisees, what we are doing right, and what we can improve on. The report has also proved very useful to demonstrate our high standards of support and franchisee satisfaction to prospective franchisees.”Caroline Davis
“The satisfaction benchmark survey not only demonstrates to prospects that our franchisees are happy and successful, it give us as a franchisor some unique insight into how we can work even more effectively with our network. Using this feedback we can strive to build an even stronger network and surpass the expectations of our franchisees.”Lisa Law