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Franchise Satisfaction Surveys

When running a franchise network it’s easy to listen to those franchisees who shout the loudest, rather than prioritise your resources based on what the overall network think.

Top franchisors, including four of the last five BFA Franchisor of the Year Winners (Autosmart, TaxAssist Accountants, Home Instead Senior Care and McDonald’s), run regular Franchise Satisfaction Benchmark surveys with Smith & Henderson.

How it works

We invite your existing franchisees to complete our confidential online Franchise Satisfaction Benchmark survey. We guarantee that franchisees’ responses will be anonymous, so they can provide honest feedback. On average 77% of franchisees complete the survey.

We use this feedback to help you benchmark your training and support against other franchisors, identify key priorities and over time, strengthen your relationships with franchisees and your support package.

Top franchisors, based on the feedback, are then shortlisted for the Best Franchise Awards

The Benefits

Evaluate the support from head office teams

Prioritise your resources based on objective data

Improve franchisee relationships and overall satisfaction

Include your independent survey findings in your franchise recruitment marketing

Be recognised in the Best Franchise Awards

What franchisors are saying

“In my opinion, any franchise not investing in this survey can only be either unaware of the valuable info it provides or not serious about improving their franchise..”

Ian Christelow


“I have used S&H for a number of years now and it has proved to be one of the most useful tools for me to gauge franchisee satisfaction at a network level.”

Lee Devenish

Driver Hire

“This is the second time we have taken the Franchisee Satisfaction Survey. It has been a valuable tool for us to help us understand the needs of our franchisees, what we are doing right, and what we can improve on. The report has also proved very useful to demonstrate our high standards of support and franchisee satisfaction to prospective franchisees.”

Caroline Davis

Little Kickers

“The satisfaction benchmark survey not only demonstrates to prospects that our franchisees are happy and successful, it give us as a franchisor some unique insight into how we can work even more effectively with our network. Using this feedback we can strive to build an even stronger network and surpass the expectations of our franchisees.”

Lisa Law

Snap-on Tools

What next?

Call us on 03333 446 530 or email

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